star-reverse case study

Frito-Lay North America is the $18 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Frito-Lay is a division of PepsiCo and leading snack manufacturer across the world, PepsiCo products enjoyed one billion times per day in 200 countries. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Project Highlights

Frito-Lay approved its latest expansion in the City of Rosenberg in Fort Bend County.  The expansion is a $200 million investment which will add two manufacturing lines for Funyuns and tortilla chips, as well as increase capacity in its warehouse to enhance capabilities and enable future growth. Anticipated to be complete by 2023, the project will provide 160 new, full-time jobs to the site.

The Frito-Lay Rosenberg facility today employs more than 750 full-time plant and fleet associates and produces more than 117 million pounds of snacks annually. This is the second investment Frito-Lay has made since 2019 to the Rosenberg site when the company announced a $138 million investment that added a new Cheetos line, new seasoning and packaging equipment and a warehouse expansion, set to be complete late 2021.

Why They Chose Fort Bend County

The Frito-Lay Rosenberg site delivers snacks to several states, including Texas, Louisiana, Oklahoma, Kansas and Georgia. The site also provides seasonal support for Wisconsin, Virginia and California. The Fort Bend County location in Rosenberg supports access to markets across the US.

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“We’ve called Rosenberg home for nearly 40 years, and the support of Fort Bend County has helped us continue to invest in the right areas so that we can continue to grow and provide jobs to the community. The Rosenberg site has the largest footprint of any Frito-Lay facility in Texas and continues to produce snacks for Texas and neighboring states as well as states in other areas of the U.S. when we hit peak demand. We thank Fort Bend County for bringing investments like this to life.”
Laura Maxwell, senior vice president of supply chain, PepsiCo Foods North America.